It’s All About Attention As marketers, attention is job number one. And media intelligence should be at the heart of any attention strategy. But
Insights Join the Age of Accountability We all talk about “actionable insights”, but it won’t happen until we hold insights to the same ROI standards as
Transforming Trends into Insights A collection of content from our speakers at the webinar exploring virality and impact.
Political Landscape Analysis: Road to 2024 Here’s our take on Indonesia’s political landscape after closely monitoring the social buzz and sentiments surrounding some of the most
Optimizing Strategy with AI-Based, Data-Driven Insights We demystify AI and shed a light on how business strategies progress to the next level when powered by data
Social Analysis: Election Day 2019 An inside, and insightful, look at the emotions, opinions and buzz that shaped election day in Indonesia
Anatomy of a Viral Story Ratna Sarumpaet went from victim to perpetrator. We look at how this viral social media controversy started, unfolded and concluded.