Dataxet | Products

AI Driven Data for Market Leading Intelligence

The road to insightful media intelligence starts with an advanced integrated platform capable of delivering comprehensive, relevant, current data. This is our springboard to dashboards and reports that help customers understand and address their marketing and communication challenges.

Integrated Intelligence Platform

Our platform is designed to answer the big content, audience and channel questions that help customers realize the greatest return on their media intelligence investment.

Media Monitoring

What topics are gaining attention and traction?
What are the most influential sources and key voices?
What potential issues do we need to track?
How effectively are we communicating?

Social Listening

What’s driving engagement in our category?
How is our content performing versus competitors?
How are people feeling about our brand?
Who are the key thought leaders?
How can we leverage each platform for more impact?

Influencer Management

How do I identify the best influencers for my brand?
What’s driving influencer attention and engagement?
How do I activate an influencer strategy?
How does Influencer activity affect brand sentiment?

e-Commerce

What are buyers saying about our products?
How do our sales and distribution correlate to our social and digital activity?

Trend Analysis

Which trends are most relevant to our business?
Why are specific topics trending?
How are trends influencing audiences?
How can we leverage trends for greater marketing impact?

Social Media Management

How can we create and activate high performing content?
What gaps do we need to address to improve campaign performance?
How can automation make us more productive?
Where do we get the greatest impact from our social investment?

The team provides a comprehensive suite of media monitoring services across print, online and broadcast platforms. The customised reports and analysis provided by them help us monitor our share of voice and gain valuable insights into our media strategies.

Singapore University of Social Sciences

Insight Reports

We build our reports around customer goals and challenges, so insights are relevant, timely and actionable.

Category / Competitive

Where are the competitive gaps and opportunities?
Where are the competitive gaps and opportunities?
How does the category compete for engagement?
What are the key benchmarks for evaluating performance?
What drives sentiment and perceptions?
What are the key benchmarks for evaluating performance?

Trends & Culture

Which trends can our brand leverage?
How can our communications tap into fast-moving trends?

Brand / Reputation

How is content influencing perceptions?
Where are each brand’s strengths and weaknesses?
How do different channels affect brand reputation?

Audience / Engagement

What messaging are audiences most interested in?
What drives positive versus negative sentiment for them?
How are they responding to competing brands?
Which channels are they engaging with?

Crisis Communications

Rapid-response reports add context to dashboard alerts
Assess nature, scope and implications of threats
Communication aligned with organization’s crisis protocols

Custom

What are your biggest questions and issues? We can design a report that delivers the insights you need to address the challenges you face.

The team has delivered good quality of service in allowing us to monitor news across our 8 key markets, while still being value for money. Having used them since they first launched, we have seen constant updates to the platform, improving the ease of use, while providing many features. We also appreciate having a Client Success Executive who is always prompt to assist with any support or guidance, and goes the extra mile with solutions for our needs.

Carousell

Consultancy (EVO)

Fast moving news, content and conversation cycles offer great potential for gaining brand attention. But missteps can be costly. EVO is the first strategic framework built for the dynamic attention economy. It enables insightful, on-brand communication when the opportunity for attention and impact is greatest.

EVO is based on a simple yet powerful premise. Every source of audience impact falls into 3 brand drivers;

Experience, Values and Offers. This framework turns our platform data into insights that help elevate brand and campaign performance.

Marketplace Intelligence

Consumer, category and cultural insights that your brand can leverage for better marketing campaigns

Brand Management

How your brand performs against competitors across the key attributes, messages and channels that influence reputation and audience engagement. The EVOScore provides a clear picture of where you stand versus the competition across the key brand drivers.

Campaign Activation

Guidance on how to leverage content and channels to drive better campaign performance. Pinpoint the messaging and channel strategies that generate the greatest impact along the consumer journey.

Thanks to the team, we are able to capture social media conversations that came from customers—whether it’s a compliment or feedback—without asking them to mention our account. We are also able to assess our Share of Voice each month which we can use to improve the contents of our owned and paid social media channels.

Eunike Kartini
Social Media Manager of OVO ID

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