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Insights Join the Age of Accountability

We all talk about “actionable insights”, but it won’t happen until we hold insights to the same ROI standards as media and content performance.

Insights Join the Age of Accountability

We all talk about “actionable insights”, but it won’t happen until we hold insights to the same ROI standards as media and content performance.

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It’s All About Attention

As marketers, attention is job number one. And media intelligence should be at the heart of any attention strategy. But

Anatomy of a Viral Story

Ratna Sarumpaet went from victim to perpetrator. We look at how this viral social media controversy started, unfolded and concluded.

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