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Reimagining media intelligence

From pandemic to pan-regional: our journey from startup to leader.

Our Story

Dataxet was founded in 2020 on the belief that the media intelligence industry could deliver far greater marketing and communication value. 2 years, 4 countries and 1,000 customers later, our vision is coming to life across Asia. We’ve been fortunate to experience many highlights along our journey so far. With our relentless investment in people, technology and research, we’ll continue to add milestones that reflect the customer value we’re adding every day.

Milestones….

March 2020

Launch of Dataxet

Dataxet founded by industry leaders David Liu and Jason Lee. Their unique blend of deep media intelligence, marketing and strategy expertise set the stage for a new type of offering in the category.

May 2020

Angel round of funding

Completed angel round funding for initial stage of the roll-up strategy. The company founders and key management team participated in this round.

June 2020

Sonar & Nama acquisitions

Acquires Sonar Platform in Indonesia and NAMA in Malaysia, providing Dataxet with advanced integrated intelligence and media monitoring capabilities.

June 2020

JV with Truescope

Dataxet launches joint venture with Truescope in Singapore

October 2021

AMEC membership

Becomes official member of AMEC, the world’s foremost industry association for media intelligence measurement and evaluation practices.

December 2021

Complete institutional funding round

Private equity firm, Ethemba Capital, invests into Dataxet to fund its regional expansion plans and long-term technology developments.

December 2021

Infoquest acquisition

Dataxet acquires Infoquest, Thailand’s largest media intelligence provider.

May 2022

FIBEP membership

In further recognition of Dataxet’s world-class, enterprise scale capabilities, we become accepted as members of FIBEP.

June 2022

EVO is launched

EVO™ is launched, Dataxet’s new strategic framework turning real-time, mass scale data into actionable, business-critical insights.

August 2022

Rebrand announcement

Dataxet announces brand relaunch to align group companies across SEA and create a unified regional offering.

Group of Companies

The Dataxet group consists of market leading companies across Asia. They bring deep cultural, category and communications expertise to our local and regional customers.

Thailand

dataxet:infoquest is the leading media intelligence company and news agency in Thailand. Our offering is:

Comprehensive Data

360-degree monitoring solutions across social, online and traditional media from thousands of domestic and international sources.

In-Depth Expertise

Our experienced team has been providing insights and analytics to top tier customers across key industry sectors for over 20 years.

Advanced

Our world-class integrated platform brings powerful visualizations, analytics and insights to critical marketing and communication challenges.

Full-Service

Additional services include press release distribution to local and global media outlets; and our news agency reporting real-time relevant stories on the stock market, finance, the economy, investments and world news.

Indonesia

State-of-the-art integrated media intelligence platform providing real-time insights and analytics. Our offering is:

AI-Enabled

To deliver mission critical insights and automated reports based on social conversations, digital content and traditional news coverage.

Full Range

Innovative modules provide next gen insights into Influencer Management, Social Marketing and Influencer Management.

Complete Coverage

Across the full spectrum of Social, Digital and Mainstream sources.

Pioneering

We have a history of innovative firsts, like including eCommerce and Tik Tok data on their platform.

Malaysia

dataxet:nama provides best-in-class media intelligence in Malaysia and Singapore. Our offering is:

AI-enabled

Our integrated platform turns news, influencer content and conversations into real-time data visualizations and actionable insights.

Insight-driven

We use our extensive local market expertise to ensure customers are fully informed and empowered to act.

Comprehensive

We offer a full range of listening, monitoring and analytic services covering social media, multilingual print, broadcast and online news sources.

Customer-first

Additionally, we’re dedicated to providing every customer with a great experience that helps them get the most value from our services.

Singapore

Real-time media insights that empower communications teams to achieve their business and communication goals. We offer:

Top-tier Talent

We’ve built a team of the best developers, product designers, data analysts, and industry experts to ensure every client receives industry leading performance.

Next Gen Solutions

Our platform delivers data and insights at the speed of news and conversations. Advanced automation features and intuitive UX/UI enable clients to tailor information and communication to their specific needs.

Smart Information

Our industry feeds deliver highly curated, hyper-relevant data to your dashboard - being in the know and ahead of the curve has never been more efficient.

Group Capabilities

As a Dataxet partner, we bring unrivaled industry expertise and customer value to every engagement.

Dataxet partners with industry leaders to deliver greater value

We’re proud to have achieved partnerships with the world’s leading industry associations so quickly after launching our brand. It’s rewarding to see that our operations here in Asia are being recognized on the global stage.

Meet the team

Our people have been the driving force on our journey from startup to regional leader. While the team is diverse in background and skills, we all share a customer-first, value-added approach to growing our business.

David Liu

Chief Executive Officer Dataxet

Jason Lee

Chief Data Officer and Managing Partner Dataxet

Amien Krisna

Chief Technology Officer Dataxet

Joseph Wong

Chief Financial Officer Dataxet

Veronica Hu

CX Director Dataxet

Robert Kabus

Chief Insight Officer & Managing Partner Dataxet

Evasari Sitorus

Managing Director dataxet:sonar

Pannee Yongpiyakul

Managing Director dataxet:infoquest

Kelvin Koh

Commercial Director Truescope Singapore

Chris Seto

Managing Director dataxet:nama

Speak to us

Let's talk about what media intelligence can do for you

Let's talk about what media intelligence can do for you